Governance
Ried Floco serves as President and Director of TechForce Robotics, Inc., bringing more than 30 years of hospitality industry expertise and more than 15 years of software development and technology leadership to the role.
Ried started at the ground level of the hotel industry, working his way up through every discipline of the business. Over the course of his career he has overseen more than 200 hotel properties representing over $3 billion in asset valuations under brands including Marriott, Hilton, Intercontinental, Starwood, Wyndham, Choice Hotels and AmeriSuites, across limited-service, extended-stay, full-service and resort segments. In 2019, he was awarded the Hilton Legacy Award for his ground-up Carté Hotel, which is a unique Curio Collection by Hilton property located within the Little Italy district of downtown San Diego.
Ried founded PierPoint Management LLC and has held senior roles across the industry, including Chief Operating Officer of Narven Enterprises Inc., Director of Portfolio Management at CNL Hotels and Resorts, and Regional Director of Sales and Marketing at Flagstone Hospitality/RFS Inc. He has also held District and General Manager positions with Prime Hospitality, RFS Inc. and Expotel Hospitality, with responsibilities spanning acquisitions, development, asset repositioning, dispositions and portfolio performance.
Alongside his hotel career, Ried has built and led software development teams across hospitality-specific platforms and broader technology markets. His approach has remained consistent throughout his career: technology should solve the real problems people face inside hotel operations. Having spent decades running hotels, he understands firsthand the pressure operators face with rising costs and where technology can make the biggest impact. He believes that when you provide people with the right technology, training and support, they will be more focused and more likely to thrive in their daily lives.
Ried holds a degree in Hospitality Management from Northern Arizona University.
Mr. Steigerwald is a seasoned public company executive with over three decades of entrepreneurial, operational, and capital markets experience. He has held leadership positions at multiple public and private companies. His core strengths lie in scaling early-stage ventures, executing growth-focused brand strategies, and structuring creative financing for public-company expansion. With a background that spans real estate, consumer products, telecommunications, and emerging technologies, Mr. Steigerwald brings a versatile, cross-sector perspective to each venture he leads. His work consistently focuses on aligning operations with shareholder value creation, optimizing brand positioning, and navigating complex public market dynamics.
Jimmy Chan is a seasoned entrepreneur and business executive with more than 25 years of experience founding, scaling, and advising companies across a wide range of industries. Throughout his career, he has played a key role in driving growth for micro-cap and small-cap businesses, including companies with market capitalizations of up to $2.5 billion. He is particularly known for guiding early-stage ventures through critical phases of development.
Chan specializes in working closely with management teams to strengthen operations, position companies for capital funding, and prepare them for IPOs and uplistings onto U.S. exchanges. Recognizing that early-stage companies often face unique challenges navigating the capital markets due to limited visibility and institutional support, he has built a reputation for providing the strategic insight and hands-on guidance needed to bridge that gap.
His entrepreneurial background spans multiple sectors, including healthcare, biotechnology, artificial intelligence, services, real estate, and lending. In recent years, he has continued to build on his track record of value creation across both public and private markets.
Chan’s ability to identify opportunities, accelerate growth, and create long-term shareholder value has positioned him as a trusted partner for companies seeking to scale and succeed in competitive markets.
Sonny is a strategist and a business driver for early-stage and growth-stage companies. He has demonstrable experience facilitating continuous business development by researching emerging market trends and recommending changes in offerings to satisfy customer needs. Sonny is an expert in applying exceptional communication and interpersonal skills to cultivate and maintain long-term partnerships and relationships with industry leaders.
Sonny is a strategist and a business driver for early-stage and growth-stage companies. He has demonstrable experience facilitating continuous business development by researching emerging market trends and recommending changes in offerings to satisfy customer needs. Sonny is an expert in applying exceptional communication and interpersonal skills to cultivate and maintain long-term partnerships and relationships with industry leaders.
Mr. Steigerwald is a seasoned public company executive with over three decades of entrepreneurial, operational, and capital markets experience. He has held leadership positions at multiple public and private companies. His core strengths lie in scaling early-stage ventures, executing growth-focused brand strategies, and structuring creative financing for public-company expansion. With a background that spans real estate, consumer products, telecommunications, and emerging technologies, Mr. Steigerwald brings a versatile, cross-sector perspective to each venture he leads. His work consistently focuses on aligning operations with shareholder value creation, optimizing brand positioning, and navigating complex public market dynamics.
Ried Floco serves as President and Director of TechForce Robotics, Inc., bringing more than 30 years of hospitality industry expertise and more than 15 years of software development and technology leadership to the role.
Ried started at the ground level of the hotel industry, working his way up through every discipline of the business. Over the course of his career he has overseen more than 200 hotel properties representing over $3 billion in asset valuations under brands including Marriott, Hilton, Intercontinental, Starwood, Wyndham, Choice Hotels and AmeriSuites, across limited-service, extended-stay, full-service and resort segments. In 2019, he was awarded the Hilton Legacy Award for his ground-up Carté Hotel, which is a unique Curio Collection by Hilton property located within the Little Italy district of downtown San Diego.
Ried founded PierPoint Management LLC and has held senior roles across the industry, including Chief Operating Officer of Narven Enterprises Inc., Director of Portfolio Management at CNL Hotels and Resorts, and Regional Director of Sales and Marketing at Flagstone Hospitality/RFS Inc. He has also held District and General Manager positions with Prime Hospitality, RFS Inc. and Expotel Hospitality, with responsibilities spanning acquisitions, development, asset repositioning, dispositions and portfolio performance.
Alongside his hotel career, Ried has built and led software development teams across hospitality-specific platforms and broader technology markets. His approach has remained consistent throughout his career: technology should solve the real problems people face inside hotel operations. Having spent decades running hotels, he understands firsthand the pressure operators face with rising costs and where technology can make the biggest impact. He believes that when you provide people with the right technology, training and support, they will be more focused and more likely to thrive in their daily lives.
Ried holds a degree in Hospitality Management from Northern Arizona University.
Jimmy Chan is a seasoned entrepreneur and business executive with more than 25 years of experience founding, scaling, and advising companies across a wide range of industries. Throughout his career, he has played a key role in driving growth for micro-cap and small-cap businesses, including companies with market capitalizations of up to $2.5 billion. He is particularly known for guiding early-stage ventures through critical phases of development.
Chan specializes in working closely with management teams to strengthen operations, position companies for capital funding, and prepare them for IPOs and uplistings onto U.S. exchanges. Recognizing that early-stage companies often face unique challenges navigating the capital markets due to limited visibility and institutional support, he has built a reputation for providing the strategic insight and hands-on guidance needed to bridge that gap.
His entrepreneurial background spans multiple sectors, including healthcare, biotechnology, artificial intelligence, services, real estate, and lending. In recent years, he has continued to build on his track record of value creation across both public and private markets.
Chan’s ability to identify opportunities, accelerate growth, and create long-term shareholder value has positioned him as a trusted partner for companies seeking to scale and succeed in competitive markets.
CarryOut Supplies is a wholesale supplier of disposable foodservice packaging, offering cups, lids, containers, utensils, and custom branded packaging.
RoboOp365 is a kitchen automation company that provides smart cooking robots for high-volume food prep, helping operators improve consistency, speed, and labor efficiency.
Holiday Inn Victorville is a hotel in California offering comfortable stays, modern amenities, and convenient access to local attractions and business destinations.
Hilton Garden Inn Palm Springs/Rancho Mirage is a California hotel offering comfortable accommodations, convenient amenities, and easy access to shopping, dining, and local attractions.
